Beauty
The Rahua brand is widely known for its hair and scalp products containing powerful ingredients that heal and transform. Behind the perfect composition that gives an incredible effect is a special ingredient - a beauty secret hidden in the distant rainforests.
Once upon a time, Fabian Ligwin, a renowned hairdresser and colourist from New York, found himself in the heart of the Amazon rainforest, where he met women with fantastically long and shiny hair down to their waists. In response to Fabian's curiosity, the women gave him a single bottle of Rava oil, which he carefully transported back to New York in his suitcase. In his personal salon on Fifth Avenue, he decided - as an experiment and without any expectations - to use the oil to treat a client with extremely damaged hair. Within 10 minutes, the hairdresser was incredibly surprised as the hair went from brittle and lifeless to healthy, shiny and bouncy.In 2008, Anna Ayers, Fabian's wife and business partner, joined her husband to develop a purposeful beauty experience for consumers around the world. Drawing on the wisdom of a legendary people, together they launched the Rahua brand.
Rahua is committed to environmental sustainability and social responsibility, working directly with indigenous tribes to ensure fair wages and preserve traditional harvesting methods. Today, more than 500 families from the Quechua-Shuar, Achuar and neighbouring tribes work with the brand's founders to grow the ingredients used in Rahua hair and body care collections in the rainforest.
Rahua products are distinguished by their naturalness, lack of synthetic additives and exceptional effectiveness, making them the perfect choice for those who want to care for their hair in a way that respects nature and health.
“So many formulations on the market offer an effect that doesn't last long and can even create new problems. Rahua does not conceal - it corrects with products that penetrate deeply to make your hair strong and shiny. Because Rahua formulas are highly concentrated, you'll use less product to get great results.
