The SANAHUNT collection has welcomed brands carefully selected for their strong identity and sense of relevance. They enter the wardrobe effortlessly and stay for the long run, complementing the silhouette, mood, and logic of styling. These are new gems that expand the stylistic palette: from considered minimalism to a modern interpretation of classics, from characterful denim to forms designed to transcend seasons.
THE JUDE: WHEN AESTHETICS AND COMFORT ARE INSEPARABLE
THE JUDE is a new-generation brand that has quickly become a favorite among fashion insiders and celebrities.
The aesthetic of THE JUDE footwear is rooted in a deep understanding of beauty, contemporary minimalism, and refined sensuality. The design is defined by restraint and comfort in wear, enhanced by unexpected accents in the details. Silhouettes are shaped through a play of proportions and specially developed elements.
ARMARIUM: A SYMPHONY OF CONTRASTS FINDING ITS PERFECT HARMONY
The name comes from the Latin armarium — “wardrobe” — as a symbol of a considered, cohesive, and personal style. Step by step, through precisely curated drops, the brand rethinks minimalism, adding intellectual expressiveness to it. Iconic elements of the classic wardrobe gain a new voice — relevant and versatile, they are easy to combine and naturally adapt to different life scenarios, from everyday wear to more formal occasions.
The Armarium heroine is confident and self-sufficient, yet soft and open, strong and sensitive — like a symphony of contrasts finding its perfect harmony.
HAIKURE: ITALIAN CRAFTSMANSHIP AND THE PURITY OF HAIKU
The name HAIKURE is inspired by the Japanese poetic form haiku — a symbol of simplicity and connection to nature. It reflects the brand’s values: resilience, purity, and a forward-looking mindset. With deep artisanal roots and profound industry expertise, the brand proposes a new lifestyle where fashion trends organically intersect with transparency and a conscious approach.
OSSOU: BARED ESSENCE. PURITY OF FORM. TIMELESSNESS
Born from the natural beauty of the fundamental, OSSOU takes its name from the Latin word os — “bone,” the quiet structure underlying everything. It is a symbol of strength and simplicity, a return to what is essential, refined, and enduring — beyond the reach of time.
OSSOU is a women’s prêt-à-porter brand with a clear vision: to elevate the foundation of the modern wardrobe. Grounded in the idea of longevity, the brand’s design philosophy reinterprets traditional forms, giving them a new and contemporary expression.
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