If it were necessary to describe the brand in one word, it would undoubtedly be — dignity. Dignity is present in the design, branding, and values. This is something Brunello Cucinelli often talks about in his interviews and in his book Solomeo.
Brunello Cucinelli — is not just clothing, but an entire philosophy embodied in textiles. Men appreciate this brand for its exceptional quality, unique style of "quiet luxury," and the ability to embody Italian craftsmanship and traditional execution in modern design. Each look of the brand exudes an unmatched elegant ease, or as the Italians say – sprezzatura.
«We combine colors, shapes, but the most important thing we care about is that this image of light chic, fine craftsmanship, quality is present, which disappears if you wear sports or strictly formal clothes», - says the king of cashmere.
Brunello Cucinelli is known for its unique style, which combines classic elements with modern accents. Сollections are characterized by the use of neutral colors, clean lines, and refined silhouettes, making them suitable for any occasion. Special attention is paid to details, allowing each piece to look impeccable and always relevant.
The main principle of the brand is to use only the best materials. The cashmere for Brunello Cucinelli products comes from the inner undercoat of Hircus goats, known for their exceptional softness and warmth. The brand works with selected farmers from Mongolia who adhere to ethical and sustainable practices. This approach ensures the highest quality of each piece. The perfect combination of advanced technology and craftsmanship - the brand's products are created to withstand the test of time.
"I love a modern suit combined with a polo or cotton t-shirt... and then combined with leather sneakers or cashmere joggers with a jacket and vest, to get the perfect informal and formal combination," - says Cucinelli.
It is important for the brand to maintain a balance between tradition and innovation. Each season, the design house presents new collections that follow the latest fashion trends but at the same time remain true to their core values. Brunello Cucinelli strives to preserve the legacy of Italian fashion, integrating modern technologies and materials to create products that meet the needs of modern consumers.