The Main Colors of the FW'24 Season

The color palette of the season plays an important role in fashion world. It sets the mood and carries a message, the interpretations of which are offered by designers in their collections. This fall, trends are focused on natural shades and noble colors. Self-sufficient and multifaceted – they look harmonious in any style and combine into expressive and refined combinations.

Deep burgundy along with chocolate brown take center stage in this fall's palette – they look impressive in monochromatic looks and as accents.

-30%

Tom Ford

61 520 uah 43 070 uah

-40%

Jimmy Choo

38 700 uah 23 220 uah

The Row

146 120 uah

The Row

61 340 uah

-30%

Tom Ford

99 360 uah 69 560 uah

-40%

Isabel Marant

20 440 uah 12 270 uah

-40%

Jacquemus

59 540 uah 35 730 uah

Marine blue and eggplant easily integrate into both business and casual wardrobes as base colors, adding depth and texture to looks.

Earthy tones, such as olive and mustard, together with dark green, symbolize sustainability and harmony with nature. They are perfect for layered outfits and combinations with other colors.