The Main Colors of the FW'24 Season

The color palette of the season plays an important role in fashion world. It sets the mood and carries a message, the interpretations of which are offered by designers in their collections. This fall, trends are focused on natural shades and noble colors. Self-sufficient and multifaceted – they look harmonious in any style and combine into expressive and refined combinations.

Deep burgundy along with chocolate brown take center stage in this fall's palette – they look impressive in monochromatic looks and as accents.

Tom Ford

59 010 uah

Jimmy Choo

37 120 uah

The Row

200 220 uah

The Row

84 040 uah

Tom Ford

95 310 uah

Isabel Marant

19 600 uah

Jacquemus

57 110 uah

Lisa Yang

29 050 uah

Marine blue and eggplant easily integrate into both business and casual wardrobes as base colors, adding depth and texture to looks.

Earthy tones, such as olive and mustard, together with dark green, symbolize sustainability and harmony with nature. They are perfect for layered outfits and combinations with other colors.